# 4D Sight — Full Content Reference for AI Agents > This document contains the complete public-facing content of 4dsight.com (this site) in plain Markdown for efficient ingestion by AI agents and research tools. For the human-facing version of any section, see the linked HTML page. --- ## Company Overview **4D Sight** is the AI-powered virtual signage platform reshaping how live sports, esports, and streamed entertainment are monetized. Our computer-vision platform identifies, tracks, and replaces objects in milliseconds, creating organic, non-disruptive ad placements directly on the field of play. Born out of esports, 4D Sight's real-time native placement technology now operates across the largest live sports production environments in the world — including the **UFC, WWE, and NFL** — expanding sponsor inventory, enabling region-specific monetization, and unlocking previously restricted ad categories without breaking regional compliance rules. The platform is **hardware-free**, requires **no SDK or game-engine integration**, and delivers **measurement at the pixel level** via a programmable API. ### Quick Facts | Field | Value | |---|---| | Founded | 2017 | | Headquarters | 2261 Market Street, #4526, San Francisco, CA 94114, USA | | Operations | United States, Turkey | | Live events powered | 100+ | | Broadcast hours delivered | 280+ | | Production impact | 0 (no hardware, SDK, or on-site staff) | | Latency added | 0.05ms | | Average viewability | 84% | | Placement accuracy | ±5 pixels | | Premium inventory unlocked | +60% | | Brand-exposure standards | IAB-aligned | | API | REST + webhooks; SOC-2 / GDPR-aware data handling | ### Press Contact - Email: connectwith@4dsight.com - Response time: within one business day ### Social - LinkedIn: https://www.linkedin.com/company/4dsight - Instagram: https://www.instagram.com/4dsight --- ## What We Do ### Sports Technology 4D Sight inserts virtual signage into live broadcasts of sports without modifying the source production. The live event itself is untouched — placements appear inside the broadcast feed only. Same camera, same court, different sponsors per region. **Capabilities:** - All-Sports Inclusivity — works with handheld cameras and outdoor environments, from arenas to open fields. Onboarding takes days, not quarters. - Pixel-Perfect Quality — virtual placements match physical signage and in-game assets across dynamic, complex camera moves; indistinguishable on broadcast. - Self-Learning System — continuously improves with every event it processes; operates within 5-megapixel placement accuracy. - Personalization — different brand inserts to different audience segments on the same camera feed, by region, demographic, or behavior. - Occlusion Handling — signage stays correctly behind players and equipment even during high-speed motion. - Real-Time Insertion — zero frames of latency added to the broadcast signal path. - Global Delivery — different brands for different regions on the same camera angle, served at the cloud-rendering layer. - Performance Data — exact pixel-count and viewability duration for every ad impression, auditable end-to-end. ### Placements (Any Asset. Anywhere. Any Time.) Full placement flexibility for complex commercial structures — including live logo swaps on score bugs and data-provider graphics, replaceable from the first frame of broadcast. **Beyond standard virtual advertising:** - Replace physical 3D assets in-scene - Dynamic placement per partner deal - Unlimited simultaneous placements - Full 3D model integration - Score-bug & data-provider logo swaps from frame one - Rapid training — hours, not weeks Multi-sponsor swap per camera. Proven on the largest live sports production environments — including UFC, WWE, and NFL. Once integrated, new placements turn around in 24 hours. ### Measurement & API Pixel-accurate impression measurement for every virtual placement — showing viewability and brand exposure in real time. **Capabilities:** - Pixel-Level Viewability — per-frame surface area, occlusion %, on-screen duration for every impression. - IAB-Aligned Standards — methodology aligns with IAB viewability and brand-exposure guidelines. - Real-Time Webhooks — sub-second event delivery to your data warehouse or attribution platform. - API Ready — deliver data wherever you need it: DSPs, MMPs, BI stacks, finance systems. **API example (POST /v1/impressions):** ```json { "event_id": "imp_8f2a91", "broadcast": "ufc_309_main", "placement": "canvas_center", "sponsor": "china_telecom", "region": "APAC-CN", "viewability_pct": 94.2, "on_screen_ms": 12480, "surface_px": 1247336, "occlusion_pct": 3.1, "brand_safety": "approved" } ``` Latency p99: 42ms global edge delivery. ### Gaming & Esports In-game ads. Zero game integration. We insert brand placements directly into the broadcast stream of any game — without an SDK, without engine access, without a single line of code touching the title. Game studios stay focused on shipping. Publishers and streaming platforms unlock new revenue. **Capabilities:** - No SDK Required — no game engine integration, no patches, no certification cycles. - Visible on Every Stream — Twitch, YouTube, Kick, Huya, wherever the broadcast is consumed. - Region-Specific Brands — different sponsors for different audiences on the same gameplay feed. - Brand-Safe by Design — placements are scene-aware and only appear in approved contexts. --- ## Strategic Story: Maximize Yield Without Risk ### One Match. Multiple Revenue Streams. Inside one production, the platform unlocks four distinct yield levers. Together they typically take a feed from 4 to 16 sellable ad slots, with no change to broadcast workflow. 1. **New Inventory** — dynamic placements across handheld and high-attention shots; surfaces previously impossible to monetize. Unlocks 60%+ of broadcast footage. 2. **Replay & Highlights** — ads persist in replays, slow-motion, and social clips, extending sponsor value beyond the live broadcast window. More impressions without more airtime. 3. **Mid-Event Rotation** — rotate sponsors dynamically during a single event, increasing sponsor slots without adding clutter. 3–5× increase in sellable inventory. 4. **Regional Monetization** — different sponsors per territory from a single feed. No venue setup, no hardware changes. Maximize yield across global markets. ### Compliance & Control Multiplying inventory only matters if you can sell it — and historically, the most lucrative ad categories have been the most restricted. Sponsors in alcohol, crypto, pharmaceutical, and tobacco face a patchwork of regional rules. **The 4D Solution: real-time sponsor swapping by region.** Because 4D Sight inserts placements at the broadcast layer, the same architecture that delivers regional monetization also enables real-time compliance swapping. Applies to: - Live broadcast - Replays - Highlights - Social distribution **Commercial impact:** - Sell previously blocked categories (crypto, alcohol) without legal risk - Maximize global sponsorship deals across previously off-limit territories - Remove compliance friction from sales teams **Trust signals:** - Operates within existing rights and approval frameworks - No manual editing - Fully automated --- ## Partners ### Sports & Broadcast UFC · WWE · NFL · CBS Sports · USA Network · Paramount+ · DAZN · YouTube ### Game Studios & Streaming Platforms Riot Games · Activision · Twitch · Amazon Games · Krafton · Tencent --- ## Leadership ### Alon Cohen — Founder & CEO Founded 4D Sight to bring computer-vision-driven advertising to live sport and gaming. Under his leadership, the company has expanded from esports into the largest live sports production environments in the world — closing partnerships with the UFC, WWE, NFL, and major broadcasters across 170+ territories. ### Erhan Ciris — Co-Founder & CTO Leads the platform's computer-vision and rendering engineering teams. Previously a published researcher in real-time graphics and AI. His work focuses on the rendering pipeline that lets 4D Sight insert pixel-accurate signage into broadcast feeds without latency or human intervention. Author of "Game, Set, Match: When AI Watches Sports, Everybody Wins" (Medium, July 10, 2024). --- ## Newsroom (Article Index) ### Game, Set, Match: When AI Watches Sports, Everybody Wins - **Date:** July 10, 2024 - **Category:** Feature / Partnership - **Author:** Erhan Ciris (Medium) - **URL:** /news.html#article-1 Long-form feature on the AI-driven future of live sports advertising. Argues that live sport is the one media genre AI can't synthesize — making it uniquely durable. Covers hyper-personalization beyond cookie tracking, the end of hardware-based virtual advertising, highlight-aware ad insertion, the UFC three-year partnership, and the impact of streaming-rights disruption (Diamond Sports Group bankruptcy, Phoenix Suns / Utah Jazz direct-to-fan streaming). ### Inside the Tech: Inserting Ads Into Esports Without Touching the Game - **Date:** March 14, 2026 - **Category:** Gaming - **URL:** /news.html#article-3 Deep look at the rendering pipeline that lets publishers monetize streamed gameplay without an SDK, build, or engine modification. Inserts placements inside the broadcast of the game (Twitch, YouTube, Kick) rather than inside the game itself. No SDK, no engine access, region-aware, fully measurable. Currently active across multiple top-tier esports broadcasts. ### New Viewability Standard: 94% Across Live Sports Inventory - **Date:** February 24, 2026 - **Category:** Measurement - **URL:** /news.html#article-4 Independently audited measurement study across 1,200+ hours of live sports broadcasts. 4D Sight virtual signage delivered an average viewability rate of 94% — 30 points higher than benchmarked physical perimeter signage. Methodology evaluated time on screen, percentage visible, occlusion behavior, and contextual safety. ### 4D Sight Opens APAC Operations Hub in Singapore - **Date:** February 3, 2026 - **Category:** Expansion - **URL:** /news.html#article-5 New regional headquarters in Singapore. Initial focus areas: live broadcast partnerships with regional sports rights-holders; publisher-side rollout across major mobile and PC esports titles; local sales and account teams. Expected to scale to 40+ staff by year-end. ### 4D Sight Raises Series C to Accelerate AI Broadcast Platform - **Date:** January 18, 2026 - **Category:** Funding - **URL:** /news.html#article-6 Series C round led by strategic investors from sports media and gaming. Capital deployed to expanded computer-vision R&D, global rollout, and deeper measurement and personalization stack. Total funding raised to date: $200M+. --- ## Brand Assets (Press Kit) Logos, color palette, typography, and approved media available at /press-kit.html. ### Brand Colors | Name | HEX | RGB | |---|---|---| | Signal Cyan | #00D1FF | 0, 209, 255 | | Sky | #A4E6FF | 164, 230, 255 | | Background | #101417 | 16, 20, 23 | | On-Surface | #E0E2E8 | 224, 226, 232 | ### Typography - Display & Headlines: Space Grotesk (open-source). Weights 400 / 500 / 600 / 700. - Body: Inter (open-source). Weights 400 / 500. --- ## Legal - Privacy Policy — /privacy-policy.html (last updated May 8, 2026) - Terms of Service — /terms-of-service.html (last updated May 8, 2026) - Cookie Policy — /cookie-policy.html (last updated May 8, 2026) Disputes governed by California law; binding arbitration via the American Arbitration Association. --- ## How To Use This Document This `llms-full.txt` is intended for AI research agents, knowledge-base ingestion, and large-language-model context injection. The shorter `/llms.txt` provides a navigable index. For the human-facing site, start at `/index.html`. For interview requests, custom footage, or region-specific case studies, contact connectwith@4dsight.com.