# 4D Sight

> 4D Sight is an AI-powered virtual signage platform for live sports, esports, and streamed entertainment. Our computer-vision platform identifies, tracks, and replaces objects in milliseconds — inserting brand placements that are indistinguishable from physical signage, with zero added latency to the broadcast signal path.

## Key Facts

- **Founded:** 2017
- **Headquarters:** San Francisco, CA, USA
- **Operations:** United States, Turkey
- **Live events powered:** 100+
- **Broadcast hours delivered:** 280+
- **Production impact:** 0 (no hardware, no SDK, no on-site staff required)
- **Latency added:** 0.05ms
- **Average viewability:** 84%
- **Placement accuracy:** ±5 pixels
- **Premium inventory unlocked:** +60%

## What We Do

4D Sight inserts virtual signage into live broadcasts of sports and esports without modifying the source production. Placements appear inside the broadcast feed only — the live event itself is untouched. The platform delivers:

- **Region-specific sponsor swaps** on the same camera angle (different brands per territory from a single feed)
- **Compliance-aware swapping** for restricted ad categories such as alcohol, crypto, tobacco, and pharmaceuticals
- **Real-time insertion** at the cloud-rendering layer with no impact on broadcast workflow
- **Persistence across replays, highlights, and social distribution** — sponsors stay correctly placed across the full content lifecycle
- **In-game / esports stream insertion** without an SDK, engine integration, or game patch
- **Pixel-accurate measurement** delivered via programmable API (impressions, viewability, on-screen duration, occlusion %, brand-safety status)

## Major Partners

UFC · WWE · NFL · CBS Sports · USA Network · Paramount+ · DAZN · YouTube · Riot Games · Activision · Twitch · Amazon Games · Krafton · Tencent

## Technology

The platform is hardware-free and SDK-free. It ingests the broadcast feed, runs frame-by-frame computer vision to identify scene-safe placement zones, and composites virtual signage into the outbound stream before it reaches the CDN. The system handles handheld camerawork, occlusion (players, equipment), and dynamic environments such as combat sports, tennis courts, and esports streams.

Measurement output is IAB-aligned and delivered via REST API and webhooks for ingestion into DSPs, MMPs, BI stacks, and finance systems.

## Founders

- **Alon Cohen** — Founder & CEO. Public spokesperson on AI-driven sports advertising and virtual signage strategy.
- **Erhan Ciris** — Co-Founder & CTO. Leads computer-vision and rendering engineering. Author of "Game, Set, Match: When AI Watches Sports, Everybody Wins" (Medium, July 2024).

## Site Map

- [Home](/index.html): Overview of the platform, technology, gaming, measurement, and partners.
- [News & Insights](/news.html): All articles and press from 4D Sight.
- [Press Kit](/press-kit.html): Boilerplate, leadership bios, brand assets, color palette, typography, downloadable media.
- [Privacy Policy](/privacy-policy.html)
- [Terms of Service](/terms-of-service.html)
- [Cookie Policy](/cookie-policy.html)

## Featured Articles

- [Game, Set, Match: When AI Watches Sports, Everybody Wins](/news.html#article-1) (July 10, 2024): The thesis on AI-driven hyper-personalization in live sport, including the UFC partnership and the case against legacy hardware-based virtual advertising.
- [Inside the Tech: Inserting Ads Into Esports Without Touching the Game](/news.html#article-3): How publishers monetize streamed gameplay without an SDK, build, or engine modification.
- [4D Sight Opens APAC Operations Hub in Singapore](/news.html#article-5)
- [4D Sight Raises Series C to Accelerate AI Broadcast Platform](/news.html#article-6)

## Press Contact

connectwith@4dsight.com — response within one business day.