Trusted by Leagues & Broadcasters
4D Sight is sponsoring SBJ Tech Week 26
Trusted by Leagues & Broadcasters
Seamlessly inject virtual signage into live sports broadcasts. Zero latency. Maximize inventory. 100% viewer immersion.
Billions in potential revenue are lost every year because traditional physical signage can't be localized or updated in real-time during live action.
Global broadcasts are limited by physical stadium constraints. 4D Sight breaks these barriers with region-specific virtual insertions.
Grey-market advertisers — betting, alcohol, crypto — are blocked from high-value inventory. We swap sponsors per territory so restricted categories become sellable everywhere.
4D Sight is the AI-powered virtual advertising platform for live sport and esports. Our proprietary computer vision models identify, track, and replace objects in milliseconds — creating organic, DVR-proof brand placements and virtual product integration directly on the field of play.
Hover any tile to learn more
Works with handheld cameras and outdoor environments — from arenas to open fields. Onboarding takes days, not quarters.
Virtual placements match physical signage and in-game assets across dynamic, complex camera moves — indistinguishable on broadcast.
Continuously improves with every event it processes — already operating within 5-megapixel placement accuracy.
Deliver different brand inserts to different audience segments on the same camera feed — by region, demographic, or behavior.
Signage stays correctly behind players and equipment even during high-speed motion.
Zero frames of latency added to the broadcast signal path.
Different brands for different regions on the same camera angle, served at the cloud-rendering layer.
Exact pixel-count and viewability duration for every ad impression — auditable end-to-end.
Case Study · UFC
55% of UFC’s asset mix is now social distribution. bet365 replaced DraftKings. Crypto.com landed 13 active deals. Read the case for region-aware, broadcast-layer signage.
On why UFC chose 4D Sight over traditional virtual signage
“Achieving a similar look for our sport is so much harder. This is not the same. It is not.”
Full Placement Flexibility
Full placement flexibility for complex commercial structures — including live logo swaps on score bugs and data-provider graphics, replaceable from the first frame of broadcast.
Same camera. Same court. Different sponsors per region — rendered live.
Brand Inserts
Proven on the largest live sports production environments — including UFC, WWE and NFL. Once integrated, new placements turn around in 24 hours.
Precision metrics that define the new standard in sports media monetization.
Pixel-accurate impression measurement for every virtual placement — showing viewability and brand exposure in real time.
Per-frame surface area, occlusion %, and on-screen duration for every impression.
Methodology aligns with IAB viewability and brand-exposure guidelines.
Sub-second event delivery to your data warehouse or attribution platform.
Deliver data wherever you need it — DSPs, MMPs, BI stacks, or finance systems.
curl -X POST https://api.4dsight.com/v1/impressions \
-H "Authorization: Bearer $API_KEY" \
-H "Content-Type: application/json"
{
"event_id": "imp_8f2a91",
"broadcast": "ufc_309_main",
"placement": "canvas_center",
"sponsor": "china_telecom",
"region": "APAC-CN",
"viewability_pct": 94.2,
"on_screen_ms": 12480,
"surface_px": 1247336,
"occlusion_pct": 3.1,
"brand_safety": "approved"
}We insert brand placements directly into the broadcast stream of any game — without an SDK, without engine access, without a single line of code touching the title. Game studios stay focused on shipping. Publishers and streaming platforms unlock new revenue.
No game engine integration. No patches. No certification cycles.
Twitch, YouTube, Kick, Huya — wherever the broadcast is consumed.
Different sponsors for different audiences on the same gameplay feed.
Placements are scene-aware and only appear in approved contexts.
Trusted by Game Studios & Streaming Platforms
Our first sponsorship of Sports Business Journal’s flagship technology gathering — May 18–20 in New York City. Come meet the team.
UFC sponsorship revenue jumped 25% YoY to $314M in 2025. The asset mix tells the real story — and explains why broadcast inventory is being rebuilt at the pixel layer.
A practical guide to turning a single live broadcast into 4× the inventory — including how rights-holders unlock restricted categories like betting, alcohol, and crypto without breaking regional rules.
Join the world's leading leagues and broadcasters who are already leveraging 4D Sight's computer vision platform.