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4D Sight is sponsoring SBJ Tech Week 26
4D Sight
Live AI Processing Active

Monetize Every Frame

More inventory.
More revenue.
Same broadcast.

Trusted by Leagues & Broadcasters

Seamlessly inject virtual signage into live sports broadcasts. Zero latency. Maximize inventory. 100% viewer immersion.

100+Live Events
280+Broadcast Hours
0Production Impact
Pixel-Perfect Delivery
The Challenge

60% of your most-watched content is un-monetizable today.

Tracking Ad Placement
Region A · EU
Region B · APAC

Unsold Inventory

Billions in potential revenue are lost every year because traditional physical signage can't be localized or updated in real-time during live action.

Localization Gaps

Global broadcasts are limited by physical stadium constraints. 4D Sight breaks these barriers with region-specific virtual insertions.

Compliance Gaps

Grey-market advertisers — betting, alcohol, crypto — are blocked from high-value inventory. We swap sponsors per territory so restricted categories become sellable everywhere.

The Solution

AI-Powered Virtual Advertising & Virtual Signage

4D Sight is the AI-powered virtual advertising platform for live sport and esports. Our proprietary computer vision models identify, track, and replace objects in milliseconds — creating organic, DVR-proof brand placements and virtual product integration directly on the field of play.

Hover any tile to learn more

Computer Vision · Live Field Tracking

All-Sports Inclusivity

Works with handheld cameras and outdoor environments — from arenas to open fields. Onboarding takes days, not quarters.

Pixel-Perfect Quality

Virtual placements match physical signage and in-game assets across dynamic, complex camera moves — indistinguishable on broadcast.

Self-Learning System

Continuously improves with every event it processes — already operating within 5-megapixel placement accuracy.

Personalization

Deliver different brand inserts to different audience segments on the same camera feed — by region, demographic, or behavior.

Occlusion Handling

Signage stays correctly behind players and equipment even during high-speed motion.

Real-Time Insertion

Zero frames of latency added to the broadcast signal path.

Global Delivery

Different brands for different regions on the same camera angle, served at the cloud-rendering layer.

Performance Data

Exact pixel-count and viewability duration for every ad impression — auditable end-to-end.

UFC octagon broadcast
$314M+25% YoY
Case Study · UFC

UFC sponsorship hit a record $314M in 2025 — here's how frame-aware inventory powered the surge.

55% of UFC's asset mix is now social distribution. bet365 replaced DraftKings. Crypto.com landed 13 active deals. Read the case for region-aware, broadcast-layer signage.

caseStudy.quoteContext
"Achieving a similar look for our sport is so much harder. This is not the same. It is not."
Alon Cohen
Alon CohenSVP R&D, UFC
Full Placement Flexibility

Any Asset. Anywhere. Any Time.

Full placement flexibility for complex commercial structures — including live logo swaps on score bugs and data-provider graphics, replaceable from the first frame of broadcast.

Region A · EU
Region B · APAC
Region B · APAC
Region A · EU
Drag to compare

Same camera. Same court. Different sponsors per region — rendered live.

Multi-sponsor swap per camera

Proven on the largest live sports production environments — including UFC, WWE and NFL. Once integrated, new placements turn around in 24 hours.

Beyond Standard VA

  • Replace physical 3D assets in-scene
  • Dynamic placement per partner deal
  • Unlimited simultaneous placements
  • Full 3D model integration
  • Score-bug & data-provider logo swaps from frame one
  • Rapid training — hours, not weeks

Broadcast Intelligence

Precision metrics that define the new standard in sports media monetization.

±0px
Placement Accuracy

Sub-pixel tracking ensures signage never drifts or shakes.

+0%
Premium Inventory Unlocked

New addressable inventory rights-holders can unlock and sell on top of existing physical signage.

0/7
Cloud Monitoring

Global support centers ensuring broadcast continuity.

Measurement & API

Every Brand Logo. Measured.

Pixel-accurate impression measurement for every virtual placement — showing viewability and brand exposure in real time.

Pixel-Level Viewability

Per-frame surface area, occlusion %, and on-screen duration for every impression.

IAB-Aligned Standards

Methodology aligns with IAB viewability and brand-exposure guidelines.

Real-Time Webhooks

Sub-second event delivery to your data warehouse or attribution platform.

API Ready

Deliver data wherever you need it — DSPs, MMPs, BI stacks, or finance systems.

POST/v1/impressions
200 OK
Latency p99
42ms
global edge delivery
Gaming & Esports

In-Game Ads. Zero Game Integration.

We insert brand placements directly into the broadcast stream of any game — without an SDK, without engine access, without a single line of code touching the title. Game studios stay focused on shipping. Publishers and streaming platforms unlock new revenue.

Stream Source
twitch.tv/esports_major
847,221 concurrent viewers
Brand Impressions / min
12,400
VIRTUAL_PLACEMENT_ACTIVE
Stream Source · twitch.tv/esports_major

No SDK Required

No game engine integration. No patches. No certification cycles.

Visible on Every Stream

Twitch, YouTube, Kick, Huya — wherever the broadcast is consumed.

Region-Specific Brands

Different sponsors for different audiences on the same gameplay feed.

Brand-Safe by Design

Placements are scene-aware and only appear in approved contexts.

Trusted by Game Studios & Streaming Platforms

Newsroom

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Monetize Every Live Second

Join the world's leading leagues and broadcasters who are already leveraging 4D Sight's computer vision platform.