Game, Set, Match: When AI Watches Sports, Everybody Wins

Innovations in content creation and consumption have disrupted the business fundamentals for all forms of media. Now comes AI as the newest disruptor. Among all media genres transformed by AI, live sports stands apart as the one content type that will survive and maintain its appeal simply because the unpredictable thrill of human competition cannot be synthetically created.

Born out of esports, 4D Sight's real-time native placement technology inserts virtual ads that are indistinguishable from physical signs in sports and 3D native game assets in esports, even in ultra fast-paced and complex games.

Beyond Cookies: Hyper-Personalization for Live Audiences

AI enables hyper-personalization by processing large multi-modal data sets that bring deep contextual and behavioral understanding. The result is highly tailored content that flows seamlessly into an uninterrupted viewing experience.

The End of Hardware-Based Virtual Advertising

Previous to AI, virtual advertising was delivered by older companies that sold telemetry hardware-based solutions. After a decade of high costs, annoying glitches, and operational inefficiencies, those legacy systems have been surpassed.

Inside the UFC Deal

One of the first leagues to deploy 4D Sight's tech is the UFC, which signed a three-year deal to swap advertisers' logos onto the mat of the famous "octagon" ring. The technology dramatically expands the UFC's potential pool of sponsors into 170 territories and ensures broadcasts comply with any country's specific restrictions on advertising for sectors such as gambling, alcohol, or tobacco.