Media CoverageJan 8, 2027By 4D Sight1 min read
Erhan Ciris and the Decision to Never Show the Seam
This is an external press feature originally published by CEO Weekly on May 27, 2026. Summary and excerpt are reproduced here for newsroom context; the full article remains with the original publisher.
CEO Weekly sits down with 4D Sight founder Erhan Ciris to unpack the standard he refuses to compromise on: virtual content placed inside live sports must look so native that no viewer can spot the seam. The piece traces how that obsession with invisibility shapes the way 4D Sight chooses which broadcasts to enter, which problems to solve first, and which shortcuts the team will never take, even when they would speed up shipping.