Media CoverageJan 8, 2027By 4D Sight1 min read
Erhan Ciris, 4D Sight: Innovating Native Monetization of Sports With AI
This is an external press feature originally published by Daily Scanner on March 2026. Summary and excerpt are reproduced here for newsroom context; the full article remains with the original publisher.
Daily Scanner profiles 4D Sight's approach to native monetization in live sports — a category where pausing the action for a traditional ad break is increasingly unacceptable. The piece walks through how the company's AI inserts brand presence into the broadcast itself, opening up inventory inside live UFC and WWE moments without taking viewers out of the experience they tuned in for.