Media CoverageJan 8, 2027By 4D Sight1 min read
Erhan Ciris, Founder of 4D Sight: Building AI Infrastructure for Real-Time Sports Monetization

This is an external press feature originally published by North Penn Now on February 23, 2026. Summary and excerpt are reproduced here for newsroom context; the full article remains with the original publisher.
In a long-form profile, North Penn Now traces the founding story of 4D Sight and the technical decisions that let the platform operate inside the unforgiving timing of live UFC, esports, and global sports broadcasts. The article follows Erhan Ciris from the early prototypes through the company's current role as a real-time perception layer for rights holders looking to monetize the seconds that traditional ad tech has always missed.
