4D Sight Joins SBJ Tech Week 26 as a First-Time Sponsor
We're excited to announce that 4D Sight is joining Sports Business Journal's Tech Week 26 as a sponsor for the first time. The event runs May 18–20, 2026 across two New York venues — the awards ceremony at the Hard Rock Hotel and the conference at TheTimesCenter — and brings together the most forward-thinking leaders in sport to drive innovation and shape the next chapter of the industry.
For us, this is a milestone. Tech Week is the room where leagues, broadcasters, rights-holders, technology companies, and investors set the agenda for what live sport looks like in the next five years. After a year in which we extended our work with the UFC, helped power UFC sponsorship revenue to a record $314M, and shipped real-time region-aware sponsor swapping at scale, we wanted to be in that room as a participant — not a spectator.
Why We're Showing Up
- Digital Content Innovation — how live sport gets distributed and monetized across replays, highlights, and social
- Fan Experience Technology — what regional, personalized experiences look like at the broadcast layer
- Venue & Franchise Operations Technology — how production environments are evolving from hardware-led to software-led
- Artificial Intelligence — operationalized inside live UFC, WWE, and NFL broadcasts every week
We'll be showcasing how frame-aware virtual signage is rebuilding broadcast inventory at the pixel layer — and how 4D Sight is helping rights-holders unlock 4× more sellable surfaces per camera, sell into previously restricted ad categories without compliance risk, and persist sponsor value across the full content lifecycle.
Come Find Us
If you'll be at Tech Week 26, come say hi. Book a meeting with our team.