Latest News & Insights
Press, partnership announcements, and technical perspectives from the team building the next generation of broadcast advertising.
Media CoverageErhan Ciris and the Decision to Never Show the Seam
CEO Weekly profiles Erhan Ciris and the engineering philosophy behind 4D Sight: ship technology so seamless that the audience never notices it is there.
Sports AnalyticsContext Is Everything: The Science of AI Key Moment Detection in Sports
Go beyond simple event logging. Discover how sophisticated AI key moment detection in sports analyzes visual, behavioral, and contextual data to understand the narrative and automatically identify game-changing plays.
Media CoverageErhan Ciris, Founder of 4D Sight: Building AI Infrastructure for Real-Time Sports Monetization
North Penn Now profiles how 4D Sight built the real-time AI infrastructure that turns live sports moments into measurable, monetizable inventory.
Venue IntelligenceBeyond the Jumbotron: Why Modern Venues Require Real-Time Intelligence
Move beyond outdated analytics. Real-time venue intelligence offers the critical data layer modern stadiums need to enhance sponsorship, fan experience, and broadcast value simultaneously.
Media CoverageBefore the AI Boom, Real-Time Perception Technology Was Already Taking Shape
Good Men Project revisits the years before the generative AI wave, when 4D Sight was quietly building the real-time perception stack the industry now needs.
Broadcast AutomationBeyond Burnout: How Leading Broadcast Teams Use AI to Reclaim Creative Control
Move beyond the repetitive tasks that lead to burnout. Learn how AI broadcast production automation empowers your team, scales content creation, and allows producers to focus on high-impact storytelling.
Media CoverageWhy Spatial Intelligence Will Matter Long After the AI Hype Fades
The European Business Review examines why spatial intelligence — not generative content — will define the durable layer of enterprise AI.
Broadcast AutomationBeyond the Switcher: How AI Redefines the Modern Broadcast Control Room
Move beyond manual switching and repetitive tasks. AI broadcast production automation is transforming control rooms into strategic hubs, empowering teams to focus on creative storytelling and delivering a superior viewer experience.
Media CoverageHow 4D Sight Chose the Hardest Broadcast Environment on Earth to Prove Its AI
The Boss Magazine looks at why 4D Sight deliberately targeted the most punishing live-sports environments to validate its real-time AI stack.