About 4D Sight | The AI Virtual Advertising Platform for Live Sport

Mission

Every Frame, Addressable.

The rights-fees ecosystem for live sport globalized two decades ago. The advertising surface inside the broadcast didn't. A perimeter board in Madrid is still a perimeter board in Madrid — whether the broadcast lands in Jakarta, Cleveland, or Riyadh.

That mismatch represents the largest underpriced inventory pool in media. Our mission is to close it — frame by frame, region by region — so every live broadcast can be monetized at the resolution of the audience watching it.

Our Story

From Esports to Live Sport.

2017 · Founded

Born in esports

4D Sight is founded to solve a problem game studios couldn't: insert ads into competitive gameplay without touching the game itself. The first product runs on streamed esports broadcasts — no SDK, no engine integration, no source-of-truth dependency.

2019 · First Live Sport

The same trick works on the octagon

A test on combat-sport footage proves the platform can handle handheld cameras, occlusion under high-speed motion, and surfaces with no green-screen. The conclusion: if it works on a UFC mat, it works anywhere.

2022 · UFC Partnership

First three-year league deal

UFC and 4D Sight sign a multi-year agreement to swap sponsor logos onto the canvas of the famous octagon. The deal opens 170+ territories with regional sponsor variants — including categories that legacy hardware-based virtual ads couldn't safely handle.

2024 · Measurement & API

Pixel-level audit, programmable

Independently audited measurement methodology aligned with IAB standards. Programmable API ships, letting partners pipe impression-level data into DSPs, MMPs, BI stacks, and finance systems.

2026 · Series C

Scaling globally

Series C closed; total funding to date exceeds $200M. APAC operations hub opens in Singapore. Coverage extends to NFL, WWE, and major broadcaster partnerships across the US, Europe, and Asia-Pacific.

Principles

How We Work

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Pixel-perfect or it ships another day

A virtual placement that reads as fake breaks the bargain with the audience. Quality is the floor, not the ceiling.

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Don't touch the source

Game studios ship games. Broadcasters ship broadcasts. We work at the frame layer so partners never carry our integration weight.

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Compliance by design

Regulated categories — betting, alcohol, crypto — are unlocked safely or not at all. The system enforces rights and approval frameworks at the rendering layer.

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Show our work

Every impression is measurable, auditable, and exportable. If we can't prove it, it doesn't count.

Leadership

The Team Building This.

Founder & CEO

Alon Cohen

Alon founded 4D Sight to bring computer-vision-driven advertising to live sport and gaming. Under his leadership, the company has expanded from esports into the largest live sports production environments in the world.

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Co-Founder & CTO

Erhan Ciris

Erhan leads the platform's computer-vision and rendering engineering teams. Previously a published researcher in real-time graphics and AI. Author of "Game, Set, Match: When AI Watches Sports, Everybody Wins."

We Make Live Sport Frame-Aware.